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Nina Ricci – Christmas Air Box 2011

Nina Ricci - Christmas Air Box 2011
Nina Ricci – Christmas Air Box 2011

Buy Nina Ricci’s L’Air Noël 2012 set at a low price on Fragrenza Perfumes.

L’Air Gift Set – Nina Ricci

The L’Air de Nina Ricci set contains the Eau de Parfum Spray 50ml and as a GIFT a Body Lotion 100ml L’Air de Nina Ricci.

L’Air , the fragrance of absolute femininity: A luminous fragrance with multiple facets, a unique personality and a bewitching trail. The fragrance opens with light and crystalline notes of freesia and honeysuckle. The heart is built around flamboyant and feminine notes of magnolia, rose absolute and sambac jasmine. The base notes are sultry and woody with rosewood and patchouli.

The pure and contemporary bottle is magnified by the soft and feminine nuances of powder pink and white. The cap signs the L’Air bottle: a sculpture of transparent and minimalist doves, strong in symbolism. French artist Virginie Barré delivers her vision of the case, imagined as a movie poster. It is a feminine and luxurious case, with a powder pink background embellished with white cutouts.

Woman Perfume

Olfactory Family: Floral – Luminous

Head Notes: Freesia, Honeysuckle.

Heart Notes: Magnolia, Rose Absolute, Jasmine Sambac.

Base notes: Rosewood, Patchouli.

Find it at the best price at our perfume partner: L’AirFragrenza Perfumes as well as all the products of the Nina Ricci brand .

The mysterious universe of the Izia de Sisley ad

The mysterious universe of the Izia de Sisley ad
The mysterious universe of the Izia de Sisley ad

Sisley is a French ready-to-wear brand today having a worldwide reputation. At the same time, its business sector has also gradually extended to that of perfumery. Today, many fans of the brand, who were also waiting for the release of a brand new perfume signed by the house of Sisley. Well, it looks like it’s now done thanks to the creation of the new Izia . What is more, if Sisley is not used to doing big advertisements for her fragrances, this time she has already broadcast a mini film of about twenty seconds to present the world of her new perfume. Focus on this very enigmatic advertisement …

Sisley’s advertising approach

Since its inception, the Sisley house seems to have taken a very different approach from that of its direct competitors. Indeed, the latter prefers to take her time to develop perfumes. What is more, these are rarely accompanied by advertisements. Sisley’s communication goes rather through the visual of his bottles. Indeed, how can we not think of the Eau du Soir and its sumptuous golden cap in the shape of a sculpture that is available every year on the occasion of the Christmas holidays.

Likewise, the notoriety of its juices seems to be sufficient in itself and Sisley relies above all on word of mouth to establish his prestigious image. However, when Sisley decides to embark on a marketing campaign, it does not go by half measures. Moreover, a marketing campaign signed by photographer Terry Richardson had caused a lot of talk at the end of the 90s. This notably highlighted the shortcomings of advertising campaigns, revealing the nude, sadomasochism and drugs. Rest assured, today we are very far from this universe and Izia rather evolves in a poetic and enigmatic environment.

The enchanting world of Izia

The advertising campaign for Izia remains particularly concise and lasts only 18 seconds. It begins with the name of Sisley on a black background before it is loaded with rose petals. It must be said that this flower is the major ingredient of this solar composition.

The roses here are sprinkled with a fresh dew as if to suggest that this is a limpid and airy scent. Then, suddenly, Izia’s name pops up in the center of the screen, as if handwritten in gold letters. We can easily recognize the playful writing on the front of its bottle. The roses move apart like puzzle pieces to reveal a red-haired creature whose hair strangely recalls the color of the Izia fragrance.

This one is dressed in a long draped dress, similar to that of a Greek goddess. She then holds in her hands the precious elixir, a disproportionate bottle of Izia. The latter swivels like a doll in a music box and suddenly transforms into the bottle of Izia perfume itself. Then, she returns to her human form. Thus, both seem to be one, leading us into a floral and enigmatic universe sewn with poetry.

Chanel – The Lips and Contours Lift

Chanel Le Lift Egerie
Chanel Le Lift Egerie

Chanel completes the Le Lift range with a lip contour cream.

The Lips and Contour Lift

Buy Le Lift CHANEL lip contour on Fragrenza Perfumes

A tailor-made anti-aging treatment that adapts to your skin’s history.

Your lifestyle, your emotions and your environment influence the youthfulness and vitality of your skin even more than your genetic map.
LE LIFT Lèvres et Contours plumps up the lips and smoothes their contours. This treatment offers a global action on the lips, contours and furrows for a redesigned smile.
Under the effect of LE LIFT lip and contour care, the lips regain substance and density. They are smoother, plumper and plumper. Wrinkles and fine lines are gradually filled. The nasolabial folds are shallower. This treatment reveals a soft, comfortable and melting texture. Applying lipstick is made easier.
At the heart of the formula, the revolutionary active ingredient from the LE LIFT line, whose action on firmness is unprecedented, 3.5-DA *. Effective on essential anti-aging mechanisms, this natural active ingredient obtained after 12 years of research ** in its purest and most concentrated form, has the power to regulate the very expression of genes, by adapting to the singularity of every woman.

Chanel Le lift Lips & Contour
Chanel Le lift Lips & Contour

* Exclusive active ingredient developed for CHANEL on the basis of patented technology. In vitro tests.
** Research carried out by a partner.

Apply morning and / or evening to the lips, their contours and along the nasolabial folds. For an optimum result, follow the massage gestures presented in the booklet attached to the product.

Find it at the best price at our cosmetic partner: CHANEL Le Lift Fragrenza Perfumes as well as all CHANEL brand products .

Yves Saint Laurent – Parisienne L’Eau

Yves Saint Laurent - Parisienne L'Eau
Yves Saint Laurent – Parisienne L’Eau

In 2012 Parisienne and Yves Saint Laurent invite you to discover their new Eau de Toilette. A universe of freedom, femininity and seduction. A spontaneous and sassy woman, with natural elegance.

Parisienne L’Eau

Buy Parisienne perfume L’Eau d’Yves Saint Laurent at a low price on Fragrenza Perfumes.

The portrait of an incredibly free woman. Free to think and act. She was not born in Paris but Paris adopted her. Because she knows how to love and live, live and love. Parisienne L’Eau reveals itself in freshness with green notes, suggesting a bouquet of crystalline roses and violet leaves. A pink caress on the skin, on an enveloping base of cedar and musky notes.

Perfume – Parisienne L’Eau

Parisienne L’Eau is a sparkling and crystalline fragrance, like the freshness of a pink caress. A green floral scent imagined by perfumer Sophie Labbé.

A sparkling head articulated around notes of blackcurrant buds, cranberry and a vinyl accord. A crystal-clear heart is expressed with notes of rose, violet leaves and lily of the valley. The caressing base of Parisienne L’Eau is composed around notes of patchouli, musks and white cedar.

Bottle – Parisienne L’Eau

YSL - Parisienne L'Eau - Case
YSL – Parisienne L’Eau – Case

The Parisienne L’Eau perfume bottle is subtle and elegant. Her silhouette is ultra-feminine.

  • Precious: the elongated bottle of Parisienne L’Eau shines with soft pink faceted aclats.
  • Couture: the stopper of the original Parisienne bottle is adorned with a ribbon that looks like pink and powdered leather.
  • Iconic: it signs the identity of Parisienne L’Eau.

The Parisienne L’Eau case is recognizable with a handwritten signature, like a personal and intimate dedication.

Woman Perfume

Olfactory Family: Floral – Green

Top Notes: Blackcurrant Buds, Cranberry, Accord Vinyl.

Heart Notes: Rose, Violet Leaves, Lily of the Valley.

Base Notes: Patchouli, Musks, White Cedar.

Find it at the best price at our perfume partner: Parisienne L’EauFragrenza Perfumes as well as all Yves Saint Laurent products .

Lancôme Magnificent Eau de Toilette

Lancôme Magnificent Eau de Toilette
Lancôme Magnificent Eau de Toilette

Thanks to this soft and airy interpretation, Magnifique, an exceptional fragrance, gives rise to a new sensation today, but still fascinating.

A delicate bouquet where the flowery, citrus and spicy freshness surpasses the woody base notes, still present, a little more discreet. From the first wakes, this composition illuminated by the precious volutes takes the woman into an impertinent universe, both sensual and light.

A contemporary creation signed by the H5, a brilliant collective of young designers, the bottle strikes the perfect balance between classic codes and today’s stimulating energy. The red gradient of the bottle is then more discreet and expresses the lightness of this fragrance. The crystalline body is adorned with subtle rays of light with a thousand facets.

Women’s Perfumes

Olfactory Family: Floral – Woody Musk

Head Notes : Citrus Notes, Saffron.

Heart Notes: Roses, Jasmine.

Base Notes : Nagarmota, Woody Notes.

Find it at the best price at our perfume partner: Fragrenza Perfumes .

Source: www.lancome.fr

Black XS, the rock star enters the scene

Black XS, the rock star enters the scene
Black XS, the rock star enters the scene

Do you want to offer yourself an emblem of men’s perfumery on the cheap? So, well done, you have just found the right site! Indeed, in addition to being a great couturier, Paco Rabanne is also an unconventional person. Whether in the field of couture, fashion or in the world of perfume, its new codes never cease to surprise. Also, if its first male fragrance dates from 1973, its success is nothing compared to the craze encountered by the very famous Black XS for men released in 2005.

Black XS, a rock legend

When we discover Black XS for Men, it’s a whole universe available to us. Imagine: You are plunged into darkness, more precisely in the heart of a concert hall. The tension is at its height shortly before the rock stars enter the scene. The audience holds their breath. This room has welcomed living legends as well as young authors full of energy and eager to make musical history bounce back with a new writing. So goes life in the rock world and so goes life with Paco Rabanne. This new olfactory frequency is aimed at a new generation of men. They are thirsty for emotions. In fact, they are tough people with a soft heart. They are halfway between tenderness and virility and assume their weaknesses without blushing … In other words, they have a crazy charm! Taking care of their look, they are independent and have character. Quite simply, they assert themselves and their hearts race at the slightest emotion, whether it is a stroke of blood or a stroke of heart. These rebellious-minded tattoos are beautifully sensual. No need to draw a picture, you now have the keys to decipher the whole universe of Black XS, this new rock legend.

A woody fragrance that Paco Rabanne likes to revisit

The fragrance of Black XS for men is generous, haunting and inflamed … Let’s not forget, we have a rock star in our hands! And besides, you can even get it for cheap. No you are not dreaming, you are just in the right place! The freshness of Calabrian lemon and kalamanzi (miniature lemon between bitter orange and lime from the Philippines) electrify its top notes. Its freshness is then accentuated thanks to the aromatic notes of marigold and sage. His heart explodes and the tension rises. The rock star makes the show and sets the stage on fire! Black cardamom and cinnamon enliven a Tolu balm coated with an addictive praline note. Finally, its wake is woody and sensual. It reveals rosewood and ebony on a bed of black amber and patchouli.

However, if you are looking for new sensations, know that the tour did not stop there. Paco Rabanne launched versions of Black XS. Thus, 2013 saw the appearance of Black XS L’Aphrodisiaque. In 2014, Black XS Potion conquered us with its captivating elixir. Then, in 2015, Black XS Be a Legend made us discover another facet of his personality, all in intensity. So, don’t delay and quickly buy your entrance tickets for the show that suits you best!

A colorful novelty with Narciso Rodriguez Rouge

A colorful novelty with Narciso Rodriguez Rouge
A colorful novelty with Narciso Rodriguez Rouge

Narciso Rodriguez sees life in red. Focus on his new Eau de Toilette!

Narciso Rodriguez is an extraordinary creator who possesses disarming sensuality and poetry. It has now been several decades that he has devoted his talent to female beauty. He sublimates their sensuality, whether through his sublime dresses or through his perfumes. It is moreover precisely to highlight the natural feminine beauty that the Narciso fragrance was designed in 2014. Having become an icon of the brand, this perfume has already been reinterpreted several times. Once again, he offers himself a new fragrant variation. Focus on Narciso Rouge Eau de Toilette , the most airy and springtime fragrance of the entire range.

The new light and crystalline scent of Narciso Rouge Eau de Toilette

Narciso Rouge Eau de Toilette is a composition which preserves the DNA of its predecessors, while enriching itself with a lighter breath. Its signature is immediately identifiable, and Narciso Rouge Eau de Toilette once again revolves around musk, Narciso Rodriguez’s flagship ingredient . Always seductive and with an animal touch, this time it adapts to other more floral and limpid ingredients: it is enveloped in an accord of rose and lily of the valley. The romanticism reaches its climax here, while the cedar comes to frame all of its woody force. The tonka bean also sublimates its base of a more almond and generous roundness. Everything is both seductive and flamboyant, without becoming heady, a must for hot summer days!

Narciso Rouge Eau de Toilette, an essence inspired by its predecessors

In reality, this perfume seems to have within it the different facets of the other essences that have succeeded it. Like the first Narciso, it preserves a creamy and milky scent. Like Narciso Rouge, it also evokes the sensuality and natural charisma of women. It is an ode to beauty. It also has a somewhat powdery and very elegant appearance, specific to its 2016 version. However, its scent remains unique. Narciso Rouge Eau de Toilette offers women a new and unique sensory experience.

The return of Narciso Rodriguez’s iconic bottle

The shape of the Narciso Rodriguez bottle, meanwhile, remains completely unchanged. It must be said that this clean visual is actually the result of a lot of research. It has a lacquered color set in thick glass walls. The technique is a real feat of glassmaking. The cube, meanwhile, had been chosen to embody a perfect volume, in accordance with the modern and refined style of the designer. Narciso Rouge Eau de Toilette is presented this time in a vermilion bottle, very similar to that of the previous Narciso Rouge. However, some details have been changed. Its cap is now perfectly transparent, a symbol of the purity of this new fragrance. His name, Narciso, is also inscribed in white writing, against a more pronounced black in the past.

Coco Noir, the oriental and modern aspect of Chanel

Coco Noir, the oriental and modern aspect of Chanel
Coco Noir, the oriental and modern aspect of Chanel

Coco Noir is a confusing scent. On the one hand, it surprises us with its allure. Indeed, it is entirely lacquered in black and, as Gabrielle Chanel says so well, “Before me, no one would have dared to dress in black. However, this dark side is added to a much more luxurious side. It is indeed coupled with a golden color which enhances its prestige. With this essence, Chanel has decided to speak of the Orient and to associate it with a touch of modernity. Also, in terms of its scents, it is halfway between the famous Coco Mademoiselle and the Coco of 1984.

Coco Noir, a trip to Venice

Coco Noir is a perfume with oriental scents. Also, it is inspired by the city of love par excellence: Venice. Indeed, it is on in city built with the same water of Gabrielle Chanel had come to mourn the loss of the love of her life, Boy Capel. However, in creating this perfume, it is as if she had reclaimed a painful memory and transformed it into a promise of better days. With this essence, she confronts her taste for soberness with the crash of color and gold. His very refined style is associated with the more baroque origins of this city dear to his heart. Coco Noir lets glimpse the seductive aspect of Venetian nights, those of a city halfway between international influence and the mystery it inspires. This dazzling black bottle seems to contain all the refinement of Byzantine art. It goes against the dictates of fashion and society, often too bland. Coco Noir asserts itself and chooses above all the intensity and authenticity of the emotions. He opts for a straightforward sensuality, far from vulgarity but very close to lust.

The third part of Coco, Chanel’s emblematic perfume

Coco Noir is the third part of an olfactory saga started by Coco in 1984 and followed in 2001 by Coco Mademoiselle. As for it, it was born in 2012. Also, it is an essence paying homage to its two elders. It borrows the spices from the first and jasmine from the second. In addition, it brings its personal touch via a more musky wood background. Coco Noir is a paradoxical fragrance that manages to create an unparalleled radiance through dark notes. Its character is well marked and is notably found in the presence of sandalwood from New Caledonia, patchouli from Indonesia, vetiver, incense and cedarwood. The tonka bean from South America gives it more depth while the vanilla and white musks finish establishing its femininity. Its wake is dark while remaining lively. It mixes grapefruit with Calabrian bergamot and spices it up with pink berries. Finally, Coco Noir draws its elegance from jasmine, the rose and the narcissus. Finally, it all ends with a very special sensation of seduction brought by the pink geranium, cultivated in Grasse and enhanced with a minty touch.

The hero of Chanel bears the name of Antaeus

The hero of Chanel bears the name of Antaeus
The hero of Chanel bears the name of Antaeus

Chanel launched the Antaeus perfume in 1981, bearing the image of Antée, son of Poseidon beaten by Hercules. Also, this one fits perfectly in the air of its time because, at the time of its release, the love for mythology appears everywhere. Also, it adopts the image of an innovative perfume committed to a strong concept. Antaeus is a chypre fragrance and reinterprets masculine olfactory flavors by adding strength and virility.

Antaeus, the mythological universe

Antaeus is a fragrance that tells a story. In this case, it is that of a mythological hero. The latter is at the same time half-god, half-human. He has earthly tenderness coupled with divine strength. Also, there is a certain duality in his personality. Antaeus is a powerful man of action that the male sex dreams of embodying. However, it also symbolizes all the sensitivity that makes women fantasize. In short, he is a virile and extroverted seducer. He manages to harmonize power and delicacy and make them perfectly balanced. The man who wears Antaeus is sensitive to the world around him and likes people to admire his masterfully structured body. Indeed, behind his self-assured enthusiasm, Antaeus hides many subtleties and it is undoubtedly this whole mystery that makes him so captivating.

Chanel creates a perfume of contrasts

What is striking when one feels Antaeus for the first time is the duality of his character. Indeed, the perfume created by Jacques Polge offers a perfect balance between subtlety and brute force. The first olfactory nuances that compose it are mainly herbaceous. In particular, we find myrtle and clary sage, enhanced by Hautes-Alpes lavender. Then, the flowers are revealed little by little and then sublimate its elegance. Thus, the violet reveals its powdery facets while the iris is draped in a rose absolute. The background is warmer. Patchouli and labdanum take over again and are amplified by the woody scent of Haitian vetiver and Mysore sandalwood.

What is more, the whole is elegantly linked by the tonka bean bringing subtly honeyed scents. Overall, the Antaeus fragrance imposes itself without detours in the strength of a leathery structure. Its bottle is, for its part, faithful to the Chanel tradition. It displays clean lines and a square structure. Its black color is very intense and perfectly symbolizes the strength of this hero imagined by Chanel. However, the light purplish reflections express its share of sensitivity.

Do you think you already know everything about the “legend” perfume N ° 5 ?

New Clinique Moisture Surge Auto Rehydrating 72h treatment

New Clinique Moisture Surge Auto Rehydrating 72h treatment
New Clinique Moisture Surge Auto Rehydrating 72h treatment

Clinique’s Moisture Surge, a 72-hour Auto Rehydrating Treatment to sublimate your skin

In winter, when it’s cold, the atmosphere is drier, which tends to dry out your skin. In summer, on the other hand, your skin is attacked by UV rays. It also suffers from temperature variations and attacks from air conditioning. In other words, it is attacked from all sides regardless of the time of year. This tends to dry it out and make it uncomfortable. Worse, in the long term, all these attacks make your skin age prematurely. To limit these inevitable effects, it is essential to apply a moisturizer on your body. This is precisely the ambition of Clinique’s Moisture Surge 72h Auto Rehydrating Care .

The Moisture Surge Auto Rehydrating 72h, a treatment rich in aloe vera

To make this treatment with multiple virtues, Clinique is based on the benefits of one of the natural active ingredientsthe most used in cosmetology: aloe vera. This plant is cultivated for its medicinal properties and has been used since ancient times. Indeed, it is a plant that contains no less than 80 nutrients. Its richness in amino acids, minerals and vitamins gives it multiple properties for the epidermis. First of all, aloe vera has a calming and regenerating power. Therefore, it soothes the small itching. It also helps the skin to preserve its elasticity and improves collagen renewal. Finally, it is particularly recommended for relieving dry skin. Aloe vera quickly penetrates the epidermis without leaving an unpleasant film and improves the dullness of the skin without ever dehydrating it.

The moisturizing properties of Clinique Moisture Surge

The Moisture Surge 72h Auto Rehydrating Care is the name of the new formula of a moisturizer already present at Clinique for many years. However, this version provides even more hydration to the skin over time. Thus, it helps you stay fresh and perfectly hydrated from early morning until night. Even after having suffered numerous environmental attacks and after having cleaned your face, the active ingredients contained in the Moisture Surge 72h Auto Rehydrating Care still act. This gel-cream helps the skin to create its own water reserve. As a result, Clinique’s Moisture Surge 72-Hour Auto Rehydrating Care provides twice as much hydration at the end of the day as a conventional treatment.

The different methods of applying Moisture Surge 72h Auto Rehydrating Care

The Moisture Surge 72h Auto Rehydrating Care can be used in different ways. If you just want to improve the hydration of your skin, all you have to do is apply it with your fingertips on your face to intensify its comfort throughout the day. The Moisture Surge 72h Auto Rehydrating Care is applied to clean skin, under or over your makeup. What’s more, it brings instant freshness. It can also be used as a mask. To do this, leave its formula in a thick layer for five minutes on your skin, then remove the excess with a tissue. Finally, to moisturize your cuticles or the dry ends of your hair, the Moisture Surge 72h Auto Rehydrating Care can also be applied as a targeted treatment.

Lalique – Satine

Lalique - Satine

Discover the new Satine perfume by Lalique …

Satine by Lalique

Buy Lalique Satine perfume at a low price in your Fragrenza Perfumes online perfume store.

His days follow one another and are not alike. Her passion for beauty and her thirst for discovery lead her

from the banks of the Seine to his photographer’s studio; from the Trocadéro gardens to prominent evenings.
On the dance floor, Satine’s dress, with its solar pleats, swirls… Between gluttony and addiction, Satine is an intensely modern seductive fragrance.

A first sphere highlights the floral sensuality with a luminous bouquet of white flowers: a burst of opulent jasmine petals, a gardenia with a creamy softness and solar heliotrope. A second sphere, textured and balmy, draws the power of captivating gourmet notes: tonka bean and vanilla, enhanced with a sparkling and spicy burst of pink pepper. Finally, a third sphere extends the suave trail of Satine with contrasting woody notes: telluric vetiver and patchouli against creamy sandalwood.

The Eau de Parfum bottle is inspired by La Perle Noire, a bottle created by René Lalique in 1924 for Forvil.
Around a black pearl placed in the heart of the bottle, a solar radiation emerges, evoking the
swirling movement of Satine’s pleated skirt …

Woman Perfume

Olfactory Family: Floral

Top Notes: Jasmine, Gardenia, Heliotrope

Heart Notes: Tonka Bean, Vanilla, Pink Pepper.

Base Notes: Vetiver, Patchouli, Sandalwood.

Find it at the best price at our online perfume partner: Fragrenza Perfumes, as well as all Lalique perfumes .

Elie Saab The Eclat d’Or Perfume

Elie Saab The Eclat d'Or Perfume
Elie Saab The Eclat d’Or Perfume

The Éclat d’Or Perfume, Elie Saab’s new gem

In 2011, the house of Elie Saab created a feminine perfume bearing his name. This revealed the radiance of orange blossom associated with solar notes as well as hints of jasmine. Its wake was more woody, bringing together patchouli, cedar and rose honey. Also, after unveiling an Eau de Toilette version in 2012, it is back for the 2016 end-of-year celebrations. This time it takes the form of an Eclat d’Or Perfume and thus turns out to be more dazzling. and festive than ever. After the Nuit Noor fragrance, does Elie Saab still have any scent surprises in store for us this year?

The resplendent image of the Elie Saab woman

Of course, this new juice is faithful to the image we have of femininity seen through the eyes of designer Elie Saab. As explained by Francis Kurkdjian, perfumer in charge of this collection, “I felt that I had to translate a brilliant femininity”, he said. Thus, the new Parfum Eclat d’Or appears like a burst of light. It immediately gives rise to a thrill and is perfectly anchored in the universe of this Lebanese couturier, famous for his particularly sensual and very feminine dresses. What is more, like its predecessor, Le Parfum Eclat d’Or perfectly transcribes the duality of Elie Saab’s universe, halfway between the light of the East and the modernity of the West.

The new Eclat d’Or Perfume

For this revisit, Le Parfum Eclat d’Or takes care of a bottle with softer accents. This one displays a less slender silhouette and reveals a sublime golden color. Faceted like a diamond, it has a cabochon which is a miniature replica of its base. Its vaporizer, meanwhile, is designed in gold-colored metal. On the scent side, Le Parfum Eclat d’Or is enriched with a fresher facet through the addition of bergamot, a fruit resulting from the cross between lemon and sour orange. Likewise, honey nectar makes the whole thing smoother and smoother. Finally, at the bottom, the patchouli is intensified there. Nevertheless, it is indeed the ylang-ylang which remains the center of this perfume. This gives it a very luminous floral heart capable of igniting all desires.