If you are looking for an unusual essence that is not worn by everyone, then the latest from Serge Lutens is for you. Indeed, this niche perfumery has just announced the upcoming release of a fragrance with a unique scent. L’Eau de Paille will appear by February in the Serges Lutens boutique at the Palais-Royal in Paris, and in March in all other perfumeries. Its smell will be particularly natural and absolutely not heady, something to please a good number of insiders in the perfume sector.

The Serge Lutens brand

Serge Lutens is a renowned figure in the cosmetics and perfume sector. In this case, he likes to surprise with his daring choices and his unique scents. The latter was born in the north in 1942. If his initial training turned more towards hairdressing, he soon entered the cosmetics sector. Then, he worked for the brand Shiseido, which was then little known, and even became artistic director in 1980. However, a few years later, he left this company in order to set up his own perfumery. However, in order to achieve his many essences, Serge Lutens constantly calls on renowned noses. He, on the other hand, is more concerned with managing his brand. At its beginnings, the latter was intended rather for a luxurious clientele and in search of new scents. In this case, the Serge Lutens house is recognized for its work of perfection based on noble raw materials. Also, the brand decided to diversify its activity to open up to a range of essences aimed at a wider audience. It is in this context that the L’Eau collection came to life. This marks a real change in the scents of the brand. Indeed, before, Serge Lutens presented perfumes with a strong character and pronounced scents. This new collection, on the other hand, is much more neutral, as if Serge Lutens needed to take an olfactory break. It is in this context that the L’Eau collection came to life. This marks a real change in the scents of the brand. Indeed, before, Serge Lutens presented perfumes with a strong character and pronounced scents. This new collection, on the other hand, is much more neutral, as if Serge Lutens needed to take an olfactory break. It is in this context that the L’Eau collection came to life. This marks a real change in the scents of the brand. Indeed, before, Serge Lutens presented perfumes with a strong character and pronounced scents. This new collection, on the other hand, is much more neutral, as if Serge Lutens needed to take an olfactory break.

The unique scent of L’Eau de Paille

L’Eau de Paille is therefore part of this collection of perfumes published in 2010. With the latter, Serge Lutens claims a return to sobriety and naturalness.. He needed something more classic and more neutral. Moreover, he himself qualifies this range of fragrances as “anti-perfumes”. As its name suggests, L’Eau de Paille recalls the scent of fields on a hot day. He plunges us into the heart of the harvests and depicts a landscape from the imagination of Serge Lutens: “In addition to the straw twigs intertwined in this man’s hair, I remembered the color: he was blond. This is what I put in this essence. [Straw Water] is dry water for those who don’t like to get wet. »This perfume offers unisex scents. He draws his masculinity through vetiver. Its authenticity is full of woody flavors. Otherwise,