It was in 2012 that La Petite Robe Noire from Guerlain perfumery made its appearance for the very first time. Unlike most fragrances, it did not come with any world famous muse. With her, there is no question of models, actresses or singers of global renown. The Little Black Dress is self-sufficient and is embodied on the screen by a silhouette drawn in Indian ink by the designer duo Kentzel & Deygas. Since then, women can’t seem to do without her, so La Petite Robe Noire remains one of the best-selling female juices on the planet. Year after year, it reinvents itself. In 2021, she gave birth to a newcomer: La Petite Robe Noire Nectar.

The new honeyed breath of La Petite Robe Noire Nectar

In 2021, La Petite Robe Noire Nectar is clearly playing the addiction card. Dressed in a touch of honey, she appears “like a bee foraging on a rose”. Designed by the official perfumer of the Guerlain house, Thierry Wasser, La Petite Robe Noire Nectar makes every effort to seduce us and fully focuses on sensuality and gluttony. With her, it all starts with a delicious and fresh marriage of almond and bergamot. Its heart, meanwhile, consists of a generous bouquet of roses combined with notes of honey. This delicacy continues in its base, with an irresistible note of vanilla. It is then that the tonka bean envelops everything in its woody and milky breath.

La Petite Robe Noire Nectar, the scent of a delicious and sparkling woman

This new, sweeter register gives Guerlain’s La Petite Robe Noire an even more joyful and dancing side. The one who wears La Petite Robe Noire Nectar is chic and optimistic. Seductive and rebellious, she is the very image of the Parisian of modern times. No one can resist its charm and natural elegance. La Petite Robe Noire Nectar by Guerlain intends to make 2021 an unforgettable and more cheerful year. If you want to see life in pink, this feminine essence is for you! Note that this is a limited edition, brilliantly complementing the wardrobe of La Petite Robe Noire by Guerlain.

The feminine and warm bottle of La Petite Robe Noire Nectar by Guerlain

Finally, on the bottle side, La Petite Robe Noire Nectar incorporates most of the attributes of its predecessor. Its shape remains absolutely the same and borrows the silhouette of the previous bottles of Mitsouko and L’Heure Bleue, which appeared at the beginning of the 20th century. Designed by designer Serge Mansau, this bottle is recognizable among all, especially thanks to its comma-shaped shoulders and its cap similar to an inverted heart. The black dress in question appears on its front face, embellished with a new plunging neckline. Its glass, meanwhile, is enriched with an unprecedented gradient evolving from black to pale orange.

Angelina Jolie’s natural elegance in the new Mon Guerlain ad

Designed by perfumer Thierry Wasser and his collaborator Delphine Jelk, the Mon Guerlain perfume has not yet been released and is already talking about it. This appears to be Guerlain’s 1101st creation and claims from all sides its belonging to the brand, for example highlighting the famous guerlinade of the brand or its quadrilobed cap created in 1908.

Also, all that was missing was an extraordinary feminine beauty to complete this already very luxurious painting. However, the first images of the advertisement for the perfume Mon Guerlain have just been unveiled… So, how about immersing yourself in the intimacy of the beautiful Angélina Jolie?

Guerlain’s visual, luxurious and elegant approach

To carry out its advertisement lasting one minute, the Guerlain house called on one of the most adored producers, directors and screenwriters of our time. His mini film for the perfume Mon Guerlain is signed by the iconic Terrence Malik. An enigmatic character of contemporary cinema, he has chosen to play in the register of elegance.

Thus, he gives us “the olfactory portrait of a woman of the 21st century, at the same time working girl, mother, wife, lover and above all the equal of man”. Everything is played on the track “Awakening” by Andy Quin. Angelina Jolie invites us into her privacy, opening the door to her room for us from the first seconds of the advertisement. The beautiful actress is simply dressed in a vaporous white bathrobe. Her scent seems to be created by Thierry Wasser as the seductive actress is getting ready.

This is produced in the workshops of the Guerlain house using the finest raw materials. So, as its advertising suggests, immersing yourself in the scent of Mon Guerlain is like escaping in the middle of fields of flowers. From then on, all that is missing is a touch of Mon Guerlain to complete the black lace outfit of the seductive Angélina Jolie. The whole is only a concentrate of poetry and refinement.

Angélina Jolie and her first contract as a muse

Angélina Jolie says it herself: for several years, she has not counted the number of cosmetic brands that have sent her proposals for muse. However, until then, the actress had always rejected them. So why did she choose the Mon Guerlain perfume to say yes? The actress explains that the Guerlain house is for her a sort of Proust’s madeleine.

It must be said that Guerlain’s notoriety often takes the form of an emotional relationship passed down from generation to generation. However, Angelina Jolie’s mother particularly adored this sign. It is therefore a kind of tribute that the actress Angélina Jolie pays here. Likewise, the latter did not hesitate to qualify the brand as “a leader in the perfume industry”.

Comme l’explique Laurent Bouillot, président de la brand Guerlain chez LVMH, le fait d’avoir associé Angélina Jolie au parfum Mon Guerlain, traduit toute l’ambition de l’enseigne de vouloir se déployer encore davantage à l’international.