N ° 5 L’Eau de Chanel, the return of a perfume legend
There are perfumes that we never tire of rediscovering as they create so much fascination. So, if Chanel were to shine only through a single fragrance, it’s a safe bet that it would be the iconic N ° 5. When Gabrielle Chanel made this perfume, she explained: “I want to create an inimitable perfume, a perfume like never before, a woman’s perfume, with a woman’s scent. This is how it gave birth to one of the greatest juices on the planet. Today, almost 100 years after the creation of this legend, Chanel has decided to reclaim it. Focus on the new N ° 5 L’Eau de Chanel.
Chanel’s new floral freshness
Although this new fragrance is called Eau, don’t get me wrong, it is not a cologne. Likewise, N ° 5 L’Eau does not appear to be a watered-down version of the original by Chanel. It is indeed an olfactory creation in its own right, bringing a breath of modernity to this icon of perfumery. This one has been carved with subtlety, making freshness its main spearhead. In addition, its creator decided with him to favor the scent of aldehydes to that of citrus fruits of the past. Likewise, the somewhat old-fashioned trail of Chanel N ° 5 appears less powdery than before. The ylang-ylang, meanwhile, always brings here its share of exoticism but wants to be more vegetal than before. Likewise, vanilla has also been reduced. Thus, N ° 5 L’Eau seems to respect the prestigious heritage of Chanel while reinventing itself. It is more transparent than before and portrays to us the image of a more free and carefree woman. Likewise, N ° 5 L’Eau turns out to be an excellent summer fragrance. It is like sunny water, a kind of second skin. Like a whisper, it creates a thrill from its first breath. The rose is worked there with modernity and the whole looks like an enormous velvety bouquet. Finally, the whole ends with darker notes of vetiver and cedar, while N ° 5 L’Eau is coated in cottony musk. The rose is worked there with modernity and the whole looks like an enormous velvety bouquet. Finally, the whole ends with darker notes of vetiver and cedar, while N ° 5 L’Eau is coated in cottony musk. The rose is worked there with modernity and the whole looks like an enormous velvety bouquet. Finally, the whole ends with darker notes of vetiver and cedar, while N ° 5 L’Eau is coated in cottony musk.
A perfume made by Olivier Polge
Revisiting the iconic Chanel N ° 5 has become an exercise in customary style within the brand. Thus, each of the house’s perfumers was faced with this challenge. It is therefore always a question of keeping the initial formula of this perfume while adding its own style. The challenge is to transform N ° 5 to bring it into line with its time, but without distorting it. Thus, like all Chanel perfumers, it was the turn of the talented Olivier Polge to create his version. Son of the iconic Jacques Polge, he succeeded his father to occupy the prestigious position of exclusive nose of Chanel. Far from being boosted, the latter is considered by his peers as a true creative genius. He already has many awards in the perfume industry and is often described as a sensitive man, daring and discreet. It is therefore all his personality that he transmits to us in the very last N ° 5 L’Eau.
A wind of novelty for the iconic Chanel N ° 5
Since its creation in 1921, the legendary Chanel N ° 5 has never ceased to be talked about. Indeed, it has been perfuming women all over the world for almost 100 years. Its longevity is simply exemplary. However, in recent years, Chanel has suffered a decline in sales. In addition, the distribution of Chanel N ° 5 fell by 4.9% in France in 2015. Likewise, globally, it was dethroned by La Vie est Belle de Lancôme. It is therefore difficult for the pill to pass within the Chanel brand. However, the brand has decided to react and should very soon launch an adaptation of the iconic Chanel N ° 5.
The next Chanel N ° 5
This reinterpretation of Chanel N ° 5 should thus see the light of day by September 2016. This new perfume then targets 15-30 year olds, otherwise known as “Millennials”. The latter are also a very popular target for marketers. Indeed, they tend to consume a lot. Still, it seems that women in this age group are not clearly sensitive to the charm of Chanel N ° 5. This fragrance is, for most of them, considered too “madam”. The new nose of the house, the famous perfumer Olivier Polge, has therefore been working on this elaboration since he was hired in the Chanel workshops in 2013. If little information has filtered out for the moment, we know however that this next perfume will be less heady than its predecessor and therefore more commercial. Likewise, if we do not yet know the name of her muse, Chanel has announced that she would not hesitate to allocate a normally annual communication budget for the release of this new Chanel N ° 5. In this case, it will not be less than 10 million euros that will be spent in terms of marketing between September and December 2016. In other words, do not be worried, you should not miss it of this already cult launch.
The original from Chanel N ° 5
Also, it’s a safe bet that this new juice will not lack personality. Indeed, even if it should be less strongly dosed than its elder, it must respect the soul of its predecessor. However, Chanel N ° 5 is known to be a unique concentrate of aldehydes. In addition, when it was released, Coco Chanel wanted to create a new, inimitable and incomparable perfume. The idea is not to denature this initial desire but to dust it off to bring it up to date. When Chanel N ° 5 was born, Gabriel Chanel then declared: “I want to create an inimitable perfume, a perfume unlike any other, a woman’s perfume, with a woman’s scent. She who believed in the signs of fate then decided to give her perfume the name of her lucky number. Also, if we are to believe its longevity, it is clear that his intuition was right. Hopefully the same will be true for the next juice from the house of Chanel.
Un jour, en 1921, Gabrielle Chanel déclara : « Je souhaite créer un parfum inimitable, un parfum comme on n’en a jamais fait, un parfum de femme, à odeur de femmes. » C’est ainsi que l’emblématique Chanel N°5 vit le jour. Celui-ci est considéré comme étant le mythe fondateur des parfums contemporains. En outre, cela fait presque 100 ans qu’il parfume les femmes de son odeur luxueuse. Si Coco Chanel voulait un parfum unique, celui-ci a dépassé toutes ses espérances et est devenu un mythe. Aussi, il semblerait bien que Chanel soit actuellement à pied d’œuvre afin d’élaborer une sorte de nouveau Chanel N°5.
Le nouveau Chanel N°5
Pour l’instant, très peu d’informations ont filtré sur le nouveau jus élaboré par la brand Chanel. Nous savons simplement qu’une nouvelle adaptation de l’emblématique Chanel N°5 devrait voir le jour d’ici le mois de septembre 2016. Peut-être une Eau N°5 ? En effet, l’idée de l’enseigne est de cibler les 15-30 ans de manière à assurer la pérennité des ventes de son jus mythique. En effet, l’original ne séduit plus trop les jeunes femmes actuelles. Son odeur est considérée comme étant trop « Madame ». Néanmoins, Chanel a toujours su faire preuve d’innovation de manière à s’ancrer dans l’air du temps. Nous n’avons donc aucun doute quant à cette future transformation. Celle-ci sera alors réalisée par le talentueux parfumeur Olivier Polge. D’ailleurs, ce dernier travaille sur cette réalisation depuis son embauche au sein des ateliers Chanel, en 2013. Cette nouvelle déclinaison parfumée ne sera donc pas une simple création commerciale comme on en voit souvent. Il devrait bel et bien s’agir d’un nouveau parfum à part entière, conçu pour faire autant parler que son aîné. La barre est donc très élevée, mais après tout, qui mieux que Chanel pour réaliser un tel défi ?
Un second souffle pour Chanel
Aussi, afin de réaliser ce lancement hors du commun, Chanel a déjà annoncé qu’elle y consacrerait un budget de communication de 10 millions d’euros. Celui-ci sera utilisé entre le mois de septembre et le mois de décembre 2016. Pour vous donner un ordre d’idées, sachez qu’il s’agit là d’un budget marketing correspondant habituellement à une année entière ! En outre, si Chanel décide de tout miser sur cette sortie, c’est tout simplement parce qu’il y a urgence. En effet, les ventes de l’incontournable Chanel N°5 ont considérablement baissé ces dernières années. Bien que son succès soit toujours exemplaire compte tenu de sa longévité, ce parfum culte s’est fait détrôner au niveau mondial par La Vie est Belle de Lancôme. De même, ses ventes ont baissé de 4,9 % en France l’année dernière, le faisant passer de parfum le plus vendu de l’Hexagone en 2010 contre le cinquième en 2015. Aussi, si l’on ne sait pas encore quel sera le nom de cette nouvelle déclinaison, ni qui sera son égérie, Chanel a simplement déclaré que ce nouveau nectar serait moins entêtant que le précédent et donc plus accessible. Il nous faudra alors faire preuve d’encore un peu de patience avant de pouvoir sentir ce jus déjà très attendu.
