I’m a Loan Officer in Orange County California. Any ideas on how to better promote my business?

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I work hard to get my clients the best mortgage loans that best fit their needs. I’ve been having trouble however promiting myself to other real estate agents or home buyers in general. Any ideas on how I can expand my busness yet continue to work my hardest to get the right loans for my clients?

  1. Reply
    February 18, 2011 at 4:28 am

    Make up some colorful brochures and put them on all the cars at apartment complexes…Also restaurants, bowling allies. Place an ad in the newspaper for a month… It will happen..

  2. Reply
    February 18, 2011 at 5:02 am

    well to proccess the loan is not hard, what is hard is to get a pre-qualified prospect…. here where I work everybody does it by door knocking, but the ones that have more experience don’t do that anymore. they have clients and their clients give them referals…

  3. Reply
    February 18, 2011 at 5:30 am

    Rule of Thumb – People HATE pushers, soft to hard, it doesn’t matter.

    You need to develop a skill about LISTENING and focusing on people’s needs, you need to win them over FIRST, than you can’t go wrong! TRY to be the REAL DEAL, to get the deal.

  4. Reply
    February 18, 2011 at 6:11 am

    I would get to know a few realtors really well. Don’t spread yourself out to thin, and do an excellent job. Don’t bombard them with new packages every week, prepare docs *before* needed, be a miracle worker. THAT will get you more repeat realtor customers and referalls to other realtors.

  5. Reply
    February 18, 2011 at 6:53 am

    You can apply for mortgage licenses in other states. I used to work for a firm that obtained out of state licenses for mortgage brokers/lenders and I’ve gotten a few clients 15+ states. It costs a lot in the process such as application fees, surety bond fees, etc but it will definitely expand your business out of California. If you do consider doing this, please be sure that you have enough time and money to do this since each state has different rules & statutes.

    If you are a new loan officer, maybe you should try and work for a larger company that is more well known. That way you will be able to build a larger clientele and when you are ready, you can branch off on your own and by that time, if you have done a good job, you will have the security of knowing that your clients will refer others to you as well.

  6. Reply
    Kathy R
    February 18, 2011 at 7:31 am

    If you are young, female, and hot I have a few suggestions. Otherwise, good luck with your problem.

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