I would like to know how I get my business market loan officer to more customers?

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I am a loan officer for a mortgage company and would be able to serve and help people buy and refinance in areas that have beautiful subdivisions. How do I get these markets to maintain and meet the builders and developers?

4 Comments
  1. Reply
    indu m
    April 29, 2011 at 10:28 pm

    Advertise in newspaper ad , classifieds , adwords & so on.

  2. Reply
    brenda w
    April 29, 2011 at 11:17 pm

    Realtors. Sometimes developers and builders have specific realtors or real estate companies they work with. Often builders have their own real estate division. This has been one of my strategies. Also advertise your services in the target area, ie an informative brochure on current refi or new home purchase, flyers, market at the businesses near those subdivisions you want to target.

    Do not forget networking with real estate investors(some maybe even realtors themselves). Use Craigslist advertisement for your city. Contact churches, car dealerships. Check out the signs of new home developments to see who the builder or bank financing the project.

    I hope this helps. Just some of the things I do–and it’s working..Oh and ask everyone for referrals including other loan officers.

  3. Reply
    kevin
    April 30, 2011 at 12:17 am
    7 of 9 people found the following review helpful:

    Great ideas! Am using the ready-made program and doing well. I plan to expand in the coming months using what I learned, August 6, 2005
    By 
    kevin

    This review is from: Mortgage Broker Loan Officer Marketing Basic Training: A Complete Marketing Training and Tools Program for the Professional Home Lender (Paperback)

    Great material. I am newer to lending and marketing for originations seemed overwhelming. A portion of processing for our office is to assist with the marketing. I did well in the other aspects but didn’t have any background or study material to help me with marketing. We were using a lot of lists and I wasn’t having as much success as I hoped. I got this as a last ditch effort to improve the incoming biz. I really appreciated some of the fundamental skills taught in the program and love the marketing concepts. Many of them are new to our area and seem unique. I’ve used some of the ready made fliers and tools and have had good success so far. I have started using the training to expand my marketing portfolio and can see continued success. Overall a good program. The LO’s are pleased wtih my efforts and success. Thanks!

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  4. Reply
    SMH "SMH"
    April 30, 2011 at 12:23 am
    4 of 5 people found the following review helpful:

    Great stuff! I’ve had EXC results so far., September 29, 2005
    By 
    SMH “SMH” (Central States) –

    This review is from: Mortgage Broker Loan Officer Marketing Basic Training: A Complete Marketing Training and Tools Program for the Professional Home Lender (Paperback)

    This is great stuff. I finished the material earlier this year and implemented it about 6 weeks before the summer season hit. I’ve had some excellent results with the step contact system and have done a couple of the seminars with a good turn out and some closed deals as a result. There was a lot of background on marketing included in the training portion of the material that I enjoyed reading and helped me with my sales and marketing efforts. The best inclusion for me is the reminder system. RE Agents in our area are very used to being the referring partner in any deal. I used the ads and seminars to bring the customer to me. Referred them out to agents I wanted to build a referral relationship wtih and used the reminder systems to make sure they didn’t forget where the deal originated. So far so good! The agents really seem to appreciate that I can get the borrower and create a referral. Everyone of them has referred back to me so it is working just as explained. Overall a good course that proved a bargain for me.

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